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history
The Islamorada Watersports Company is owned and operated by fourth-generation natives to the Florida Keys. Collectively, we have over 100 years of watersports experience. Our staff is dedicated and genuinely concerned with your safety and enjoyment. We take extreme pride in showing all our customers the place we call home.
IWC has been “making waves in Islamorada since 1999” with thousands of happy customers from all over the world. We started as an Ultralight Flight Training Center, Flying Fish, Inc., in the town of Layton in Long Key. After moving the operation to Coconut Cove in Islamorada, we quickly expanded our activities to include kiteboarding lessons, boat and jet ski rentals and tours. Seven Sports was created at Holiday Isle Resort as the board-sports division of Flying Fish specializing in kiteboarding and wakeboarding.
IWC and Seven Sports have been worldwide, industry leaders, with one of the first kiteboarding schools in the country. Seven started the southeast’s largest and most popular kiteboarding event, the Islamorada Invitational. In 2004, Seven hired a magazine staff and created The Kiteboarder Magazine, one of the industry’s leading publications. Seven Kitebaording and IWC have been featured on MTV, Men’s Health and countless industry publications.
In October of 2004, IWC and Seven expanded to Whale Harbor Marina to better serve its growing customer base. In the summer of 2006, IWC expanded again to the famous Robbie’s Marina to operate all its jet ski island tours. Again, in the fall of 2007, IWC/Seven expanded into it’s current corporate headquarters and retail wharehouse in Plaza 88 on Plantation Key. Today, IWC/Seven operates from five vibrant Islamorada locations: Plaza 88, Coconut Cove Resort mm84.8, Holiday Isle Resort mm84.5, Whale Harbor Marina mm83.8 and Robbie’s Marina mm77.5.
Customer service and safety remain in the forefront of our corporate priorities followed by fun!!! We are always honored to have our repeat customers and welcome new members to our growing family every day.
