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..NAME Islamorada Watersports Company

..LOCATION Islamorada in the Florida Keys

..MISSION To provide the keys with top Quality service and . ..activities.

..ACTIVITIES Jet Skis, Boat Rentals, Jet Ski tours

The Islamorada Watersports Company is owned and operated by fourth-generation natives to the Florida Keys. Collectively, we have over 100 years of watersports experience. Our staff is dedicated and genuinely concerned with your safety and enjoyment. We take extreme pride in showing all our customers the place we call home.

IWC has been “making waves in Islamorada since 1999” with thousands of happy customers from all over the world. We started as an Ultralight Flight Training Center, Flying Fish Inc., in the town of Layton in Long Key. After moving the operation to Coconut Cove in Islamorada, we quickly expanded our activities to include kiteboarding lessons, boat and jet ski rentals and tours. Seven Sports was created at Holiday Isle Resort as the board-sports division of Flying Fish specializing in kiteboarding and wakeboarding.

IWC and Seven Sports have been worldwide, industry leaders, with one of the first kiteboarding schools in the country.

From 2004 to 2007, IWC/Seven has expanded to four vibrant Islamorada locations: Plaza 88, Coconut Cove Resort mm84.8, Holiday Isle Resort mm84.5, Whale Harbor Marina mm83.8 and Robbie’s Marina mm77.5.

Customer service and safety remain in the forefront of our corporate priorities followed by fun!!! We are always honored to have our repeat customers and welcome new members to our growing family every day.